Traveling and hotels are undergoing a significant transformation as the industry navigates the first fully post-pandemic year. The landscape has shifted significantly, making it difficult to compare trends from 2019. Consumer behaviors have changed, competition is higher, and consumers are more price sensitive than ever before. This is forcing legacy players to adapt and evolve their business models.

Business Travelers prioritize proximity when selecting a hotel, and they also prefer hotels with amenities that cater to their specific needs and comforts. For instance, Travelers want to be able to lounge by the pool, get their workout in at the gym, and wake up to a hot breakfast, among other things. They also like flexibility when it comes to checking in and out. Travelers have been facing a host of travel delays due to flight, train, and weather issues, so it’s important that their hotel is close to their conference site or their meeting location to cut down on in-city travel time and costs.

Meanwhile, millennials are more interested in experiential travel and are using their credit card loyalty programs to earn rewards for experiences rather than traditional lodging. In 2024, the U.S. is expected to see a boost in international tourism, as it co-hosts the ICC Men’s T20 World Cup with Australia, and Marriott Bonvoy recently announced that members can earn and redeem points for Minor League Baseball tickets.

To find out more about the latest developments in Traveling and hotels, listen to this week’s episode of Skift’s Travel Radio podcast, which features Editor-in-Chief Sarah Kopit and Senior Research Analyst Pranavi Agarwal.