Entertaiment is one of the most enduring and versatile forms of creativity. It has the ability to cross over a wide variety of media and has proven that many themes, images and structures have the potential to become evergreen. As an industry, it is also evolving at a rapid pace. In fact, we’re seeing the emergence of new types of entertainment for an even more diverse audience. The word entertain originated from the Medieval Latin intertenere, derived from the prefix inter and the root ten.

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